How to Self-Publish on Amazon

Self-publishing on Amazon offers authors a simple, efficient way to reach a global audience and gain control over their publishing journey. Amazon’s Kindle Direct Publishing (KDP) platform allows you to publish both eBooks and paperbacks, with options for expanded distribution and promotional tools. Here’s a step-by-step guide to self-publishing on Amazon, covering everything from preparing your manuscript to launching your book successfully.

1. Preparing Your Manuscript

Editing and Proofreading for Professional Quality

Before publishing, ensure your manuscript is thoroughly edited and proofread. High-quality writing builds credibility and encourages positive reviews. Consider hiring a professional editor, especially if this is your first time publishing.

Formatting Your Manuscript for Kindle and Print

KDP requires specific formatting for eBooks and print. For eBooks, use formatting tools like Kindle Create, Scrivener, or Vellum to prepare your manuscript. For print books, ensure margins, fonts, and line spacing follow Amazon’s guidelines. KDP offers a template for paperback formatting to simplify the process.

Adding a Title Page, Table of Contents, and Author Bio

A well-structured front matter gives your book a polished look. Include a title page, copyright page, and table of contents for easy navigation. An author bio at the end allows readers to learn more about you and encourages them to check out other works.

2. Creating a Compelling Book Cover

Designing a Cover that Reflects Your Book’s Genre

A professional cover is crucial for attracting readers. Choose colors, fonts, and images that align with your genre—romance covers, for instance, often use softer colors, while thrillers use darker tones. If you’re not a designer, consider hiring a professional or using KDP’s Cover Creator tool for a simple design.

Using High-Quality Images and Fonts

Ensure any images used on your cover are high-resolution, as blurry or low-quality images can deter readers. Fonts should be easy to read and match the tone of your book. Avoid overly intricate fonts for titles and author names, as these may be hard to read in thumbnail size.

Testing Your Cover for Visibility at Thumbnail Size

Most readers will see your book cover as a small thumbnail, so test its readability at a reduced size. Make sure the title and main elements are clear and visually appealing even when scaled down.

3. Setting Up Your KDP Account and Book Details

Creating or Logging into Your Amazon KDP Account

Visit the Kindle Direct Publishing website and create an account, or log in with your existing Amazon account. KDP’s user-friendly dashboard makes it easy to upload your manuscript and manage your book’s details.

Entering Book Details like Title, Subtitle, and Author Name

Fill out essential book details, including the title, subtitle, and author name. These fields should accurately reflect your book’s content and genre. A well-chosen subtitle can clarify your book’s theme and improve discoverability.

Writing an Engaging Book Description

Your book description is a key selling tool. Write a compelling summary that captures the essence of your story or message and highlights what makes it unique. Break up text with bullet points if needed, and consider including a call-to-action to encourage readers to buy.

4. Selecting Keywords and Categories

Choosing Keywords to Improve Discoverability

Amazon allows you to enter up to seven keywords or phrases. Choose keywords that accurately describe your book’s themes, setting, or genre. Tools like Publisher Rocket or Amazon’s autocomplete feature can help you find relevant keywords with high search volume.

Selecting Categories that Fit Your Book’s Genre

Choose up to two categories that best represent your book’s genre and subgenre. For example, if you’re publishing a romance novel, select relevant subcategories like “Contemporary Romance” or “Historical Romance.” Selecting the right categories improves your book’s visibility among readers interested in your genre.

Requesting Additional Categories for Broader Reach

Amazon allows you to add up to ten categories for increased visibility. After publishing, you can request additional categories by contacting KDP support. Additional categories improve your chances of appearing in various bestseller lists.

5. Setting Pricing and Royalty Options

Choosing Between 35% and 70% Royalty Options

KDP offers two royalty options: 35% and 70%. The 70% royalty rate is available for eBooks priced between $2.99 and $9.99, while the 35% option applies to books outside this range. Choose a royalty plan that fits your pricing and profit goals.

Setting a Competitive Price for Your Book

Research the pricing of similar books in your genre to set a competitive price. Lower prices, such as $2.99, are common for self-published eBooks and encourage impulse buys. For paperbacks, consider production costs when determining your price to ensure you earn a profit.

Enrolling in KDP Select for Exclusive Benefits

KDP Select offers promotional benefits like Kindle Unlimited (KU), allowing subscribers to read your book for free while you earn royalties based on pages read. KDP Select requires a 90-day exclusivity agreement for eBooks, so consider if the benefits outweigh the exclusivity requirement.

6. Uploading and Publishing Your Book

Uploading Your Manuscript and Cover to KDP

Use KDP’s dashboard to upload your manuscript and cover. KDP accepts .docx for manuscripts and JPEG or TIFF for cover files. After uploading, preview your book using KDP’s preview tool to check for formatting errors or layout issues.

Previewing Your Book to Check Formatting

KDP’s previewer allows you to see how your book will appear on different devices, such as Kindle e-readers and tablets. Take time to review each page, ensuring your formatting is consistent and that there are no display errors.

Confirming Your Book’s Details and Submitting for Publishing

Once you’re satisfied with the formatting and details, submit your book for publishing. Amazon typically reviews books within 72 hours. After approval, your book will be live and available for purchase on Amazon.

7. Launching and Promoting Your Book

Announcing Your Book Launch on Social Media and Your Website

Use social media and your author website to announce your book’s launch. Share posts leading up to the release date, including cover reveals, snippets, and behind-the-scenes content. Launch day announcements create excitement and encourage your followers to purchase your book.

Using Book Promotion Sites to Boost Visibility

Consider using book promotion sites like BookBub, Freebooksy, or Bargain Booksy to increase your book’s visibility, especially during launch week. These sites have large audiences and can help attract initial readers and reviews.

Offering Limited-Time Discounts or Free Promotions

KDP Select participants can run Kindle Countdown Deals or Free Book Promotions for a limited time. Discounts and free promotions increase your book’s reach and allow readers to discover your work without a cost barrier, potentially leading to more reviews and word-of-mouth referrals.

8. Encouraging Reviews and Reader Engagement

Asking Readers for Reviews in Your Book’s Back Matter

At the end of your book, include a request for reviews. A simple, friendly note asking readers to leave feedback on Amazon or Goodreads increases the chances of getting reviews, which help boost credibility and attract more readers.

Creating a Street Team or Review Group

A street team consists of dedicated readers who support your book by leaving reviews, sharing posts, and recommending it to others. Offer them free review copies and encourage them to spread the word. A street team helps increase your book’s visibility and reach.

Engaging with Readers on Social Media and Goodreads

Connect with readers through social media platforms and Goodreads. Respond to comments, answer questions, and participate in book discussions. Building relationships with readers fosters loyalty and encourages them to support your work.

Conclusion

Self-publishing on Amazon is a straightforward process that allows authors to bring their books to a global audience. By preparing a polished manuscript, designing an attractive cover, and strategically promoting your book, you can achieve a successful launch and build a dedicated readership. Remember, self-publishing is an ongoing journey that involves continuous engagement with your audience and promotion efforts. Stay committed, enjoy the process, and take pride in sharing your work with the world.

FAQs

1. How long does it take for my book to go live on Amazon after submission?
   Amazon typically reviews and approves books within 72 hours, but it may take longer during high-volume periods.

2. What’s the difference between the 35% and 70% royalty options on KDP?
   The 70% option is available for eBooks priced between $2.99 and $9.99, while the 35% option applies to books priced outside this range. The 70% option generally yields higher royalties if your book is within the specified price range.

3. Do I have to enroll in KDP Select to publish on Amazon?
   No, KDP Select is optional. It offers benefits like Kindle Unlimited access, but it requires a 90-day exclusivity period for eBooks.

4. How can I encourage readers to leave reviews?
   Include a friendly request at the end of your book, engage with readers on social media, and consider creating a review team or street team to gather early feedback.

5. Can I publish both an eBook and paperback on Amazon?
   Yes, KDP allows you to publish both eBook and paperback formats. You can upload separate files for each format to ensure proper formatting.